the inisght that u should be looking for is the insight that is ownable to ure brand RTB
creative insight need to shock u ( because ads are working against the common enemy of attention there for the creative insight does not have the luxury to explain itself
interesting fact is that insight heard and revealed first time are insight but later with time they become knwoledge boring ( at first they might give that ahaa) insights are ephemere
Webinar 3 places where to find an insight
